Transformative in nature
Agency: Maison
Creative Director: Gunther Lie
Allonnia is a bio-ingenuity company™ dedicated to extracting value where others see waste by pioneering novel approaches and imaginative combinations in biotechnology and engineering to solve waste challenges in nature, using nature.
The featured element of the logo is the "loop A", a signal that Allonnia takes a full, life-cycle approach to its work, transforming waste in nature, using nature.
The geometric nature of the logo derives from binary code – ones and zeros – to illustrate Allonnia's data and technology-centric approach to sift through billions of biological clues to discover and deploy the most elegant waste solutions.
Symbols are Allonnia’s core graphical elements. They are simple shapes with a chunky weight and slightly rounded edge. Symbols are used to build out patterns, icons, or can be used as stand-alone graphical elements to add a subtle branded touch in any application.