Essential Health
branding, graphic design, web design
Essential Health
Optimizing health and longevity
Elegant. Professional. Approachable. Modern. Colorful.
People. Science. Medicine. Optimization.
The Essential Health emblem is inspired by the famous Vitruvian Man drawing by the Italian polymath Leonardo da Vinci. This ‘Universal Man’ represents the beauty, complexity, and symmetry of the human frame. It also represents da Vinci’s passion for the art, science and philosophy of the medical field.
A scalable identity system
Three brand typefaces, each with a different purpose.
Color palette
Iconography
Thick outlines and simple geometric shapes. Subject matter is reduced down to its essence.
Badges
Badges are used to highlight Essential Health’s key differentiators on collateral, packaging, website, and wayfinding.