DESIGN & DIRECTION

Essential Health

branding, graphic design, web design
Essential Health

Essential Health

Optimizing health and longevity

Elegant. Professional. Approachable. Modern. Colorful.

Elegant. Professional. Approachable. Modern. Colorful.

People. Science. Medicine. Optimization.

People. Science. Medicine. Optimization.

The Essential Health emblem is inspired by the famous Vitruvian Man drawing by the Italian polymath Leonardo da Vinci. This ‘Universal Man’ represents the beauty, complexity, and symmetry of the human frame. It also represents da Vinci’s passion for the art, science and philosophy of the medical field.

A scalable identity system

A scalable identity system

Three brand typefaces, each with a different purpose.

Three brand typefaces, each with a different purpose.

Color palette

Color palette

Iconography

Iconography

Thick outlines and simple geometric shapes. Subject matter is reduced down to its essence.

Badges

Badges

Badges are used to highlight Essential Health’s key differentiators on collateral, packaging, website, and wayfinding.

Collateral

Collateral

Informational Sheets

Informational Sheets

brochure

brochure

website

website